How Much Should I Pay For Local SEO In 2021
As we move towards digitization, more local businesses are coming online to grow their revenue and attract new customers. Today, local SEO has become an inevitable part of businesses that are offering their services locally. With more businesses coming online daily, it’s important for existing local companies to stand apart from the rest and create authority.
Opting for local SEO in 2021 is the safest and the most performance-driven way to make your business more visible and accessible to customers. However, as so many options are available online, it becomes sometimes overwhelming for businesses to decide how much to pay for local SEO.
In this article, we will explore how much you should pay for local SEO in 2021 which can drive more traffic and lead to your business. Whether you are just starting out or you are already running your business, you can get a better idea about the pricing.
Before we dive into the pricing of local SEO, it’s important for you to understand what’s included in the local SEO. So, here are some of the key elements that are included in local SEO that you will get for your website.
The first thing that’s included in the local SEO plan is a complete website audit that uncovers all the technical improvements that need to be done on the website. With a website audit, the SEO professionals can fix all glitches and make the website more SEO-friendly. With a robust website audit, the overall performance of the website improves significantly.
Similar to standard enterprise SEO, local SEO focuses on searching for the best local long-tail keywords that the audience is searching to find services and products. As these keywords are low on competition and higher on volume, this keyword analysis becomes a vital stepping stone to boost a website’s performance.
On-page optimization is a critical SEO activity that ensures your website is perfectly optimized for both search engines and visitors. From heading structure to internal linking, and meta tags creation; the SEO professionals optimize your website with all the needful practices.
Google My Business
Google My Business or GMB profile is the main element for local SEO that boost your business in the local areas. With a Google, My Business profile, your website’s name, address, and phone gets more visibility.
Off-page optimization includes building the authority of your business in your local domain. Off-page optimization includes link building, guest posting, business listings, classified listings, and more. Off-page optimization helps you improve the overall credibility and authority of your website and let you gain an edge over others.
These are the most common and important activities that are included in the local SEO package. On this note, let’s explore how much you should pay for the local SEO services.
How much should you pay for local SEO?
On average, you pay anywhere from $200 to $400 per month for the local SEO services packages for any kind of website doing business locally. The price depends on several factors and the biggest factor is the size of the website.
If a website has more pages, you might need to pay more price for the local optimization compared to the website with fewer pages. Some companies charge on an hourly basis for performing local SEO on your website. The hourly rate can vary from $50 to $150 depending upon the type of agency you are going for. If an agency specialized only in local optimization, you might spend more than $80 per hour to optimize your website for local businesses.
Hourly model is best when the clients know exactly what they want from the professionals from an SEO Company. They get done the exact thing that they need to bring out the results.
On the other hand, there are several companies that offer their local SEO services on a project basis. In this optimization method, you pay the SEO professionals for each project you have. In this pricing model, you will be paying anywhere around $1000 to $3000 per project to the company. This pricing model is suitable for those who need to have more personalization in their SEO project and the client also has inside-out knowledge of SEO.
Which local SEO plan to pick?
Now, it’s important to figure out which local SEO plan is right for you, and deciding it is not difficult as it seems. If you are starting out and want to establish your business authority in the industry, then you should opt for local SEO packages. The packages are affordable and they cover all the basic factors that are essential for your website.
When you opt for a local SEO package, you don’t need to worry about doing anything on your own as the company will manage everything on your behalf. It’s a time and money-saving option to optimize your website and start getting business leads from your website.
If you are already running a local business and want some advanced updates in the existing SEO, then you can go for the hourly model. With the hourly model, you can work in a collaborative manner and ask for the exact thing that you are looking for in the local SEO. By going with the hourly rate model, you can save a lot of time and speed up the entire process.
It’s the best model if you also have knowledge about SEO and only need to discuss what needs to be done to get the best results for your website.
Get started with Local SEO in 2021
As more businesses are coming online, it’s important to optimize your website for local SEO to generate local business leads and drive more revenue. With local SEO, you can be sure of higher visibility of your company among the targeted audience. In 2021 and beyond, the local competition will increase rapidly and it’s the right time to get started with local SEO to stand apart from the rest and thrive online.