1. Competitor Analysis

Infidigit delves deep into your competitors’ SEO practices and their workflow to chart out a comprehensive strategy to build on and counter them to get ahead of the curve.

SEO services offered include analyzing competitors’ target keywords, their respective target pages to generate more traffic and their click share rates.

1. Identify Competitors: We identify key competitors, categorizing them as direct, indirect, or online competitors, if any.
2. Collect Data: Our team uses tools like SEMrush and Ahrefs to gather critical data, including website traffic, domain/page authority, ranking keywords, and backlink profiles.
3. Analyze SEO: Our team thoroughly analyzes their SEO strategies, including keyword usage, content frameworks, technical SEO (e.g., site speed and mobile usability), and on-page optimization techniques.
4. Backlink Review: Next, we evaluate their backlink profiles, assessing the quality, anchor text relevance, and opportunities for link building.
5. Strengths & Weaknesses:  We also assess their strengths, like high-quality backlinks, and weaknesses, such as poor keyword targeting or slow load times.
6. Monitor & Adapt: Regular monitoring ensures we proactively track competitor shifts and market trends.

2. SEO Audit

SEO audit services offered by Infidigit makes sure there are no discrepancies in your webpages.

Conducting a thorough audit with over 400+ pointer checklists, we ensure that your webpages are optimized under all the aspects, including content, URLs, website architecture, and responsiveness.

A comprehensive audit report is then submitted to you detailing all the areas with scope for improvement or optimization to propel your webpage ranking.

SEO Audit Process: Step-by-Step

1. Technical SEO Audit – We use tools like Screaming Frog and Google Search Console to identify crawl errors and indexing issues. Our team updates the XML sitemap, resolves robots.txt blocking problems, and fixes duplicate content through canonical tags. We simplify navigation, ensuring all essential pages are accessible within three clicks.
2. On-Page SEO Audit – We review title tags, meta descriptions, content relevance, and originality, optimizing for proper keyword usage. We identify and fix broken links, oversized images, and missing alt text. We refine internal linking and video metadata to enhance optimization.
3. Site Speed Optimization – We analyze and improve Core Web Vitals (LCP, FID, CLS), optimize file compression, and ensure mobile usability by leveraging CDNs and minimizing CSS/JS issues.
4. Off-Page SEO Audit – Our team evaluates backlink quality, disavows spammy links, and checks Google My Business listings to ensure consistency in NAP (Name, Address, Phone).
5. Business-Specific SEO – For international and local SEO, we optimize hreflang tags, ensure accurate localized content, and resolve SSL or mixed-content issues.
6. Comprehensive Reporting – After completing the audit we create detailed reports with actionable insights and highlight the impact of these changes.

3. Keyword Analysis

Infidigit, as an SEO company, excels in conducting comprehensive keyword research for achieving exemplary ranking for your webpages.

For organic traffic generation, it is imperative that only the best keywords are targeted for each page.

We ensure that this critical element is utilized to its full potential with effective keyword analysis and optimization as a part of our competent SEO services.

1. Define Objectives & Audience – Our team defines keywords that align with your business goals, audience intent, and market trends. Using tools like Google Keyword Planner, SEMrush, and Ahrefs. 
2. Analyze Keyword Metrics – To evaluate keyword performance, Focus on search volume, difficulty, competition, CPC, and trends.
3. Identify Keyword Types – Incorporate short-tail (broad), long-tail (specific, high-conversion), branded, and competitor keywords.
4. Group by Intent – Categorize by informational (knowledge-seeking), navigational (brand-specific), and transactional (action-oriented) queries.
5. Competitive Keyword Analysis – Use tools like SEMrush and Ahrefs to uncover competitor keyword strategies and identify gaps.
6. Prioritize Keywords – Focus on high-converting, relevant terms with low-medium competition.
7. Map Keywords to Content – Optimize existing content and create new pages targeting high-value keywords.
8. Monitor & Refine – Track keyword performance with the Infigrowth Rank tracking Tool and adjust strategies based on market trends and search updates.

4. On Page SEO Implementation

Through our On-page SEO, we optimize individual web pages on websites to enable a higher ranking for them on search engines.

Our team analyses page content, meta tags, title tags and a host of parameters for your website to validate if they are SEO friendly. This activity ensures that we do not neglect any aspect which could affect your website rankings on search engines

1. Keyword Integration – We identify primary and secondary keywords for each page and strategically place them in titles, meta descriptions, H1 tags, and subheadings while maintaining natural readability.
2. Content Optimization – Following E-E-A-T guidelines, we create user-focused, engaging content that thoroughly addresses search intent. Our team uses short paragraphs, bullet points, and optimized multimedia to enhance engagement.
3. URL Structure – We create short, descriptive, keyword-rich URLs formatted with hyphens, avoiding unnecessary parameters.
4. Internal Linking – Our team uses keyword-rich anchor text to guide users to relevant pages while ensuring logical navigation and balanced link equity.
5. Meta Tags and Schema Markup – We create unique meta titles and descriptions for each page and implement structured data, such as FAQ schema or product schema, to enhance search results with rich snippets.
6. Image Optimization – Optimize images by compressing them for faster loading, using descriptive file names and keyword-rich alt text, and ensuring proper dimensions for quality and performance.

5. Content Optimization

Content is the most critical part of any webpage and has the power to determine everything for your business.

Our SEO agency creates and optimizes content for your webpages and makes it SEO friendly to elevate the ranking of your pages.

We ensure that content on all pages are aligned with your company’s SEO goals and generate an optimal response from search engines.

We deliver content that resonates with users and search engines alike:

1. 1. Keyword Research and Placement : Our team crafts and optimizes content to drive engagement and rankings.We start by integrating keywords naturally into page titles, headings, and content, avoiding overstuffing while maintaining a user-friendly flow. 
   2. Content Relevance and Quality – We ensure content relevance by addressing user intent and adhering to E-E-A-T principles, supported by actionable insights, statistics, and examples.
   3. Structure and Readability – We structure content with clear headings(H2, H3, H4), short paragraphs, and lists to improve readability. Write short paragraphs (2-3 sentences) and use bullet points or lists for key information. Regularly update content with new stats, examples, or trends.Consolidate or remove outdated or low-performing content.
   4. Optimize for Featured Snippet and Voice Search
      Additionally, we optimize for featured snippets by answering common questions and structuring content with bullet points and tables. We also prepare for voice searches with conversational, long-tail keywords.
   5. Performance Monitoring – Use tools like Google Search Console or Infigrowth to monitor keyword rankings and traffic.Track metrics like bounce rate, average time on page, and social shares to evaluate content performance.

6. Contextual Internal Linking

Link building services helps in gaining quality links to your domain.

1. Identify High-Value Pages
   Our internal linking strategy enhances user navigation and SEO performance. We use tools like Google Analytics or SEMrush to identify high-value pages like product or category pages. We then group related content into topic clusters to designate pillars and supporting pages. 
2. Add Contextual Links
   Use descriptive, keyword-rich anchor text instead of generic phrases like “click here,” and place links naturally within the content where they provide additional value to the reader. Limit internal links to 2–5 per 1,000 words to maintain balance and avoid overloading the content.
3. Maintain a Logical Linking Structure
   Ensure links are contextually relevant and help users navigate from less important pages to high-priority ones. Avoid linking to the same page multiple times on a single page unless it is highly relevant.

7. Rich Snippet Implementation

Rich snippet implementation is a feature introduced by Google to help developers implement markup schemes seamlessly into websites.

Infidigit meticulously evaluates the content on your websites and implements data markups to segregate content such as FAQs, product schema, How To schema, ratings, etc.

Rich snippet implementation by Infidigit not only helps in optimizing your website, but also makes it more visible and accessible to search engines and helps in increasing the CTR significantly.

1. Identify Content Suitable for Rich Snippets
   Our team uses structured data to enhance your search visibility.We identify content types suited for rich snippets, such as reviews, FAQs, recipes, and how-to guides, prioritizing high-value pages like product listings and blogs.
2. Add Structured Data Markup
   Using Schema.org, we implement structured data (e.g., JSON-LD) for FAQs, products, or tutorials, embedding it directly into the HTML to improve visibility and click-through rates.

8. Off Page SEO Implementation

Influencer marketing and Digital PR services can help your brand get the required visibility through a vast network of online influencers and popular promotional platforms.

Our influencer outreach campaign services offer your brand a platform to engage with relevant bloggers, vloggers and social media influencers who can be brand advocates. Such a campaign could result in increase in credibility as well as generate enough backlinks to targeted domains.

We can induce word of mouth for targeted products/services for your brand on popular and credible promotional platforms through our Digital PR services. This enables you to cost effectively build brand awareness amidst a relevant audience in the digital landscape.

1. Build High-Quality Backlinks
   Our team contacts authoritative websites, bloggers, and influencers to secure backlinks through guest posts, collaborations, or expert insights. We also promote shareable assets like infographics and research reports through email and social media to attract organic backlinks.
2. Leverage Social Media and Online Communities
   We amplify your content’s reach by sharing it on LinkedIn, Twitter, and Facebook while engaging in platforms like Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.

9. Detailed Reporting

We believe in complete transparency while keeping our clients informed on how their targeted audience engages with their website and how they can further drive them to conversion.

Our experience and deep analysis enable us to share reports which are beyond just mere numbers in excel sheets. They contain actionable hypothesis which is backed by enriched user data

Regular reports allow you to view all campaign aspects including site traffic summaries and detailed conversion analysis

Our reports combine SEO data with impactful analysis and visualizations, a refreshing change from the usually dry and number-centric report alternatives.

Our Reports include the Following Data:

1. Traffic and Engagement Metrics
   We provide comprehensive reports that include organic traffic sessions, users, and page views while comparing performance MoM or YoY. Analyze engagement metrics like bounce rate, average session duration, and pages per session. Use the Search Console to monitor impressions, clicks, average position, and CTR, identifying top-performing queries and pages.
2. Keyword Performance
   We highlight ranking changes for high-priority keywords and measure search visibility through impression percentages. Our team monitors CTR for top-ranking keywords and identifies opportunities for optimization to improve performance and drive better results.
3. Technical SEO Insights
   We also highlight technical improvements, such as crawl error fixes and site speed enhancements, and analyze the performance of top-ranking pages.
4. Content Performance
   We identify top-performing pages that drive organic traffic, generate leads, or contribute to conversions, ensuring these pages remain optimized for maximum impact.
5. Goals and Conversions
   We track goal completions such as leads, sales and e-commerce metrics like revenue, transactions, and average order value. Additionally, we analyze organic search’s contribution to multi-channel conversions to understand its overall impact on your business performance.
6. Visual Dashboards and Trends
   We present data using clear visuals, such as line graphs to illustrate trends, bar charts for keyword rankings, and pie charts for traffic sources. Our team highlights correlations between actions and performance, making it easy to understand the impact of our strategies.
7. Recommendations and Action Plan
   We provide actionable next steps, including content updates, refined keyword targeting, backlink strategies, and technical fixes. Additionally, we create a calendar for future optimizations, ensuring all efforts are aligned with your business goals for sustained growth.