Advance SEO Strategy to Watch Out For in 2017
As indicated by HubSpot, 80% of a website’s traffic starts with a search query. That is the reason SEO is very essential to ensure your website performing well in Search Engines. Once your website started to rank on top in SERPs, you will get more clicks that will help to increase revenue.
Source: neilpatel.com
Mentioned below are the 5 advanced SEO techniques that you can put into practice in order to increase your traffic, sales and revenue.
1: Get Up on Your Schema Game
Schema markup is a code that we add on website to help search engines to return more informative results for users. It tells the search engines what your data means. You can refer to this URL https://blog.kissmetrics.com/get-started-using-schema/ on how to boost your SEO by using Schema markup.
There are various types of data markup which you can add:
- Articles/Product
- Local businesses
- Restaurants
- Events
- Ratings / Reviews
- Movies
- Software Applications
- etc
2: AMP (Accelerated Mobile Pages)
The AMP Project was formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies but was rolled out on February 24, 2016. The aim of rolling out the AMP project is to create fast-loading mobile web pages. Since Google confirmed AMP (Accelerated Mobile Pages) as ranking signal, everyone is moving toward it to beat each other in search engine rankings.
Source: moz.com
3: HTTPs is Ranking Signal
Since Google announced that HTTPs (Hypertext Transfer Protocol Secure) as a ranking signal. The Purpose of persuade all website owners to move from HTTP to HTTPs because Google wants to keep everything secure on web. So it’s not bad idea for website owners to switch your website in https in order to achieve top ranking in search engines. So in 2017, HTTPs will still be a part of SEO strategy.
4: Don’t Play with Penguin
Few years ago most of the websites were getting rank on top by creating spammy and low quality back links. Due to this reason Google launched Penguin update and as in result most of the websites were penalized and the rankings were dropped while other sites which had created only relevant and high quality link got reward with higher ranking and improved traffic. On 23rd September 2016, Google has rolled out Real time Penguin 4.0 which was the part of core algorithm now. So don’t try to play with Penguin. Instead point out the spammy link on your site and clean it up.
5: Create More Optimized Landing Pages
The targeted or landing page optimization is must these days in order to engage your target visitors and drive more leads. I recommend you to optimize each element on the page in order to maximize more conversions.
6: Quality Back Links:
As I have mentioned above, Google penalizes those websites who have low quality & spammy links. So try to build quality back link rather than quantity. Quality backlinks not only helps in increasing keywords ranking, improving traffic and sales but also helps to build credibility and authority of the website.
Below are mentioned benefits what high quality links provide:-
- Push your website on top in Search Engines
- Referral Traffic
- Building Authority
- Branding
7: Conduct Audit Report
SEO services is getting more versatile with time so there is no place for errors over there, to keep your website away from any blunder you need to conduct an audit report periodically. Also audit report will be assisting you in what trick your website missing and how your implementations are going.
SEO in 2017 is expected to be just as amazing and exciting as it has been in the past. SEO results can only be achieved by practicing a managed approach to SEO.