3 Trends for Email Marketing in 2016

Email Marketing, one of the popular techniques to attract potential customers on the web is constantly changing as per the requirements and needs of the customers. It’s certainly the end of 2015 and thereby most of the ecommerce firms are wondering about the best possible ways to use this unique marketing technique in order to promote their brand efficiently in the coming year 2016. Below are discussed 3 major trends of Email marketing that will enable you to stay ahead of your competitors in a smart way.

1. Enhancing the Email List with the Help of Pop Up Lightbox

Have you ever experienced any form of interruption while going through the content of a specific website? According to a survey, it has been found that pop up lightbox is certainly one of the popular techniques to get authentic email lists in the best possible way. These pop-ups are generally found in the footer of the websites that urge online users to share their Email Id in order to gain detail knowledge about various goods or services of a specific company. There are two unique ways to promote a brand using these light boxes.

• Exit Overlay Method

In this method, the lightbox pop-ups as soon the online user scrolls off the specific webpage and thereby points the cursor towards the browser.

• Trigger Method

This is a unique method in which the lightbox gets triggered when a user is engaged on a specific website for a longer period of time.

2. Use of Video Email Technique

Since the ultimate goal of Email marketing is to attract potential customers on the web, video Email technique will certainly be one of the major trends to promote a specific brand in the year 2016. According to a recent survey, it has been found that 55% of the online users urge to click on a video Email and thereby gets the opportunity to gain detail information about any product and service in a concise manner. The survey also highlighted that the conversion rate of specific goods and services has also increased by about 24% with the help of this Email marketing technique. If you wish to achieve the attention of the potential customers then start building video Email and thereby face the various challenges of the market in a unique way in the year 2016.

3. Integrating Email Marketing And Social Media

This is also one of the major techniques by which you can easily attract potential customers on the web with the help of Email marketing. Since both, Email marketing and social media marketing are an effective way to promote the brand, it will certainly be wise for you to use this technique in order to stay ahead of the competitors. By integrating both these marketing techniques, it will be easier for an ecommerce business firm to get a direct response from the potential customers on the web and thereby achieve good returns on investment in the best possible way.

Conclusion

Even though Email marketing is a popular way to attract online customers but still the success of this marketing technique in the year 2016 will ultimately depend upon the conversion rates that most of the ecommerce business firms are able to achieve in a smart way.